What does a corporate change management expert do when he’s ready to change his own career trajectory? For Ron West, the answer was simple. He decided to form his own company, developing and marketing his new brand image with the help of an experienced marketing professional…Margie Koyak of 2communi-K. Margie had already worked with Ron on many projects, from assisting him with internal employee messaging when he was an executive at a leading commercial real estate firm to editing his book, “Corporate Caterpillars: How to Grow Wings.”
Creating a website to launch his new business, Ron J. West Consulting, was the first step in helping Ron meet his exciting new business objectives. Working with the firm John Molloy Design, Margie was instrumental in helping to develop a comprehensive plan for the structure, design and content of Ron’s site. The primary goal of the site is to showcase Ron’s extensive expertise in the story-telling style that is a major part of his personality and coaching method. Aimed at business leaders, she developed content designed to demonstrate Ron’s qualifications through videos showcasing his presentation style, case studies highlighting his many successes, informational blog posts, and client testimonials. The result is a site that invites customer engagement and interaction, just as Ron does when leading the process of corporate transformation for his clients.