What Is Brand Voice?
Clients often ask what we mean when we talk about creating a “voice” for their brand. To give them a better idea of what brand voice sounds like, we’ll often reference examples of different voice styles from our own creative portfolio. That’s when the idea clicks, and we’re off and running with the development of a unique voice they can call their own.
Here’s a handy infographic we created on the topic to share with you:
